You have an amazing product and you know it's the best out there; the best quality, the best price, the best in everything, the only thing missing is an awesome webpage that gets a lot of traffic and attention for you to be successful.
Every company needs a webpage these days, it doesn't matter if the company is big or small; web-sites are a window in which consumers can be in contact with their favorite products and vice-versa. A webpage is a space that allows not only expanding a brand's presence but is also a channel to promote and sell the products and services a company or organization offers. A good webpage has a lot of traffic and this translates into big numbers and profits.
There're a lot of comments and opinions around this subject, new tools, everyone talks about ranking first in google search, optimizing content, etc., but many companies overlook the fundamental aspect of all this; the design and characteristics your page needs to have in order to be successful. Quality content can be left in the shadow due to unattractive and ineffective design. Your webpage has to fulfil certain characteristics that are essential to increase traffic, productivity, credibility and success. These are the basic characteristics your webpage needs to have.
-Content validity; it's important to have good and useful content. The use of authentic and truthful information is a most to be successful. You will have a lot of visits if you have amazing content, this is key for having a good webpage. It also has to be related with your product or company, the user has to get what he is expecting to find.
-Amazing Content; this is a basic, and everyone knows it but not everyone quite understands it. Your content has to be useful and interesting, make your audience stay and always provide honest information.
- Appearance; appearance of a web page is important. Take into consideration the colors of your company and try to use things you know will work for your potential visitors, for example very strong colors can cause fatigue and rejection to certain people, so be smart when you do this. A good content can look as bad content if your website's appearance is not good.
-Possibility to Interact; when you have a website that gives this option then people get interested, this is totally beneficial for you because it will increase visits and traffic.
-Attention and costumer service; when you display your company's contact information you will give more credibility and trustworthiness to your site. It's also important the user knows that he can get in touch with you at any time.
- Fast loading; pages that take too long loading are destined to fail, make them as light as possible and pick a good host.
-Pleasant navigation; the correct use of tools like HTML, CSS, AJAX etc. to achieve a pleasant navigation. The pages have to be light and load as quick as possible, a webpage that takes a lot of time loading is destined to fail.
-No pop-ups; avoid using pop-up windows, don't use flash unless you need to, and no unnecessary downloads, or registrations. Make sure you avoid all of this, the visitors will abandon your site quickly if you don't take care of these details; this can be the difference between a successful or disastrous website.
-Interaction; this is a social media era and your webpage also has to be interactive. The users don't only demand information, but also the possibility of interacting with your page.
-Simplicity; the format and different styles of all the elements centralized in one file, so the user only has to read it once.
Remember to use Google Analytics or any other tool you prefer to measure the sites traffic and this way you can see what your visitors are interested in. If you learn what your visitors want you can give it to them and have an amazing webpage.
Concluding, don't expect to have a successful site if you don't fulfill at least these characteristics. Everyone knows this, but there are still many websites that have great content and terrible design or great design and old and useless content. The internet is a powerful tool; it can make you reach unimaginable levels of success if you know how to use it. Take your time to create a good webpage, be smart about this, it's totally worth it.
Are you frustrated withtrying to building a website for your business? We know that your biggest concern is find a reliable, experienced firm that you can trust. Trust Simple Web Design and see what other businesses are raving about our services. And if you happen to be in Houston then request a meeting, if not then give us a call.
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