Everyone struggles to make their sites appealing. Nonetheless, only a few has discovered the formula behind pretty and serviceable site.
Some sites need little alterations but some need total overhauling. The latter, being the most taxing than the former, has to start off on the right foot. What does it take to have tempting and pleasurable sites?
First, a site must have focus or concentration leading to a goal. Be sure not to leave the site wanting in details. Say everything that needs to be said. The contents must be material to the site’s objectives. Place in graphics that are valuable to the site. Bear in mind that the color, design and layout must agree to what you are saying. However, do not give beyond what is expected. Overdoing it invites confusion by reason of smorgasbord of links and all sorts.
Focus means organization of ideas and graphics. The more organized the homepage is, the better.
Another attribute of a good homepage is empathy. Marketing involves not just logic but a greater doze of matters of the heart. Persuasion is the key to a successful marketing strategy thus, this is also vital in websites most especially to homepages since they are primarily used to market products and services.
When visitors come to a certain site, their expectation is to be served and get solutions or answers. Therefore, your site must cater to the individual needs of these visitors. That way they can be satisfied and comfortable with your site. This will further build trust and loyalty between visitors and your site. This trust can yield you visitors and probable purchasers.
To empathize, you have to know first the possible reasons why visitors come to your site. Next, the class of visitors and level of knowledge they have in connection to your product and services. Be sure to answer all the doubts in their minds as well as needs, feelings and habits because that will affect the decisions they will be making.
The third thing to consider – is the ‘call to action’. This is the most important yet the most neglected attribute of a site. Without this, your site will be wasted.
Visitors want to know the action plan and they should get what they are supposed to do. The action plan can be getting information, buying the product, signing up for a service and the likes. Give a strong, persuasive and clear action plan to get the results you desire.
Reinvent and invigorate you homepage by making it stunning and functional!
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