When your website is designed, whether you do it yourself with FrontPage or other software or whether a you have a team of professionals design an interface for you, you have some options about how it is put together that can dramatically affect your ability to successfully compete in Denver online marketing. Here are a few elements you must have in your web design in order to positively affect your marketing strategy:
" The right site for your company". If all you need is an online brochure that acts as a home base for articles, newsletters, and company updates, a website you design yourself may be sufficient. There are plenty of HTML software packs out there that can help you do this. Some hosting companies offer decent templates as part of your hosting package as well.
But if you want to list inventory or have interactive elements of any kind online, you need a professionally designed custom website that will meet all your needs. A database driven site can generate pages on demand and is the perfect solution to the need for dynamic user interface.
" Branding". You may have it at your brick and mortar store, and you may not. Either way, a website without a company logo, a mission statement, or some other form of identity will seem less than professional. You don't want to look you built your website while eating a sandwich, even if you did. You want your brand to be clearly stated and enforced with the style and content of the site.
" Quality content". When it comes to online marketing, Denver users are savvy. Feature content that is useful to your customers, whether they make a purchase or not, and you will entice them to return. Don't build article around fifteen keywords. Include two or three strong keywords that will attract the attention of search engines, and then focus on being useful to your clients. The goal with content is to be included as a bookmarked page on someone's browser so they will return to you time and again.
" Search Engine Optimization". Again, this does not mean cramming as many keywords and META tags into the framework as possible. It does mean linking with other sites that will be of interest to your visitors and asking for reciprocal links from those sites. You do want to use keywords and tags as a way to attract search engines, but a natural approach is the way to go.
" Interactivity". This can include web mail, newsletters, contests, surveys, and any other method you have devised of keeping in touch with people who have visited your site. To do this you need the software on board to create email lists and an automatic opt-in service.
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